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PROJECT: Content marketing and blog features on lingerie tips, new launches etc written under the alias of in-store stylists and sales people
THE A-Z OF LINGERIE: A MODERN-DAY DICTIONARY
Puzzled between corsets and torsettes? Confused about bandeaus and balconettes? Zivame clears all your doubts with our fun guide – something to make you a little wiser and a whole lot sexier!
5 BRAS FIT FOR FEELING BRA-LESS
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Do you wait for the weekend just to go braless? These oh-so-comfy bras give that no-bra feeling – you won’t even know they’re there! From the laundry-day-bra to when-the-bell-rings-unexpectedly-bra..
8 BRAS FOR EVERY TYPE OF DRESS
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You’ve got your legs waxed, found matching accessories and even paired each dress with the right shoes – but what about picking the right type of bra?
THE LITTLE BLACK BRA: PARTY EDITION
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Looking for something flirty and fun to wearat New year? Zivame brings you ‘The Little Black Bra’ – a curated collection to take you from timeless elegance to instant sexiness!
3 ISSUES PETITE WOMEN NEEDN'T PUT UP WITH
It’s always assumed that petite women can fit into any bra! But thats not always true. Every woman has her own set of problems when it comes to finding the right fit!
WHY ARE UNDERWIRE BRAS SO UNCOMFORTABLE?
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Unfortunately, most women are convinced that they can never feel at ease in underwire bras. The good news is – they’re wrong! If your bras aren’t treating you right - it can be easily resolved!
RESULTS​
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Through SEO focused blog writing, with both long-form and short keywords, meta-title and meta-description, optimising image tags, the Zivame e-zine was able to contribute between 17-28% traffic to the e-commerce website, depending on the type and content of the article.
Other traffic sources to the website included Google Ads, Social Ads and Referral Marketing
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