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Abstract concepts, wordplay and strong narratives turn practical ideas into emotional life experiences.
When it comes to story-selling, I believe that the content consumer should ideally get both a material and mental take-away. Knowledge is attractive and keeps the consumer coming back for more!
BLUE TASTE BOWLS
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Oct 2022
Website Development & Brand Identity
Blue Taste Bowls is a young start-up healthy
food brand, based in Italy
They leverage the concept of 'Blue Zones'
- areas in the world where people have incredible life expectancy due to their conscious living habits. The project involves identifying the brand's USP to create a website that story-sells the concept and engages with a B2B audience, while serving as a touchpoint for the brand's B2C market as well
PERMANO
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March 2022
Website Development & Content Calendar
Permano is a Made in Italy, sustainable hand care and beauty brand
The project involves defining the brand identity to develop the website content. Phase two focuses on creating a brand blog, maintaining an editorial calendar and publishing/editing outsourced articles from freelancers
LESS IS MORE
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June 2020
Brand Journalism & PR Project
Developed for the brand Letasca during the pandemic, as a means to empathise with the consumer's evolving needs
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The project involved a series of gifting activities of the iconic vest with six flyers, each making a statement about Less is more and how the brand relates to that ethos
DAILY QUARANTINE ADVENTURES
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March 2020
Community Engagement
A customer retention and engagement project launched during the pandemic, encouraging clients who had purchased a Letasca multi-pocket vest in the past, to showcase what new daily essentials they use during a lockdown
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From masterchefs to laundry laurettes, customers and the team of Letasca didn't disappoint
WE DESIGN OBJECTS NOT GARMENTS
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July 2020
Brand Journalism
Press release and editorial concept for the brand Letasca, known for its utilitarian and technical garments
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The project involved working with a photographer to define the sets and styles that can make this statement more powerful
MADE TO LAST
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June 2019
Brand Message & Adv Campaign
Italian menswear brand Letasca is known for functional premium quality garments that can accompany the wearer for years
The brand statement 'Made to Last' is a play on the durability and longevity of the styles due to highest quality of fabrics. This ensures the brand has a lower carbon footprint, which is portrayed in series of smart advertisements
MAN VS NATURE
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Sept 2020
Editorial Project
Press release and editorial concept for the launch of the Letasca SS21 collection
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A series of social media excerpts of the whole press release along with the entire concept are showcased here
L'OFFICIEL MAGAZINE
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March 2018
Editorial Project
Conceptual styling editorial for an emerging Italian designer Miranda Hochkoeppler, in collaboration with L'Officiel Italia
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Project involves concept moodboard, style boards, photographs and a launch to market strategy for the designer's label
ZIVAME | LINGERIE BRAND
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Oct 2016 - July 2017
Content Marketing
Zivame is an Indian-based lingerie brand that sells both online and offline
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My work for the brand involved blog features under the alias of in-store stylists, content marekting with SEO, retail copywriting, planning of editorial calendars and digital hotspot events
OBJECTIFICATION
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Sept 2015
Editorial Project
The fascination of daily objects that has a rag-a-muffin doll staying in an industrial warehouse her whole life.
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The project involves set design, concept and moodboard, garment construction from gunny bags - all pre-production to post-production activities
TYPETEASE | A COMIC BOOK
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April 2015
Graphic & Typography Project
Type-Tease is a short comic book that portrays a typographical tiff between serif and sans serif fonts
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Project involved storyboards, layout, concept, research and execution from designing to printing
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