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PROJECT: Rental business model with a unique experiential touch to be executed at Milan Design Week and later re-purposed for alternate scenarios
RENT-A-VEST AT MILAN DESIGN WEEK
DESIGN WEEK UNIFORM - BE HANDS FREE
The iconic Letasca vest is a wearable accessory; It’s utilitarian design with multi-pocket functionality allows wearer to carry and wear all essentials and experience design week hands-free
UNLOCK AN AUGMENTED EXPERIENCE
Experiential menswear with a new meaning; Renting a vest comes with extra possibilities and offers that can be unlocked by scanning a NFC chip embedded in one of the vest pockets
DEVELOPED IN COLLABORATION
FOR
WHAT IS MILAN DESIGN WEEK ?
MDW is a city-wide exhibition where brands, showrooms, boutiques showcase new products, ideas and engage with audience in forward-thinking, avant-garde experiences. The whole city of Milan is divided into 'Design Districts' like Brera, Tortona, 5Vie to name a few. Visitors district hop and view projects and exhibitions from over 1000 labels.
HOW THE PROJECT WORKS ?
'Rent-a-vest' comes with an embedded chip that allows users to have a 360degree experience at Design Week. They can avail offers on transport from one design district to another, meal-time recommendations, party invites, studio events and touristic must-dos.
OFFERS INCLUDE/ free rides on segways and electric scooters, free tickets to museums and exhibits, free beverages at selct bars, discounts at selct brands, skip- lines, exclusive invites to design week after parties.
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THE CUSTOMER JOURNEY >​
ALTERNATE SCENARIOS
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The model of 'Rent-a-Vest' with an augmented experience can be implemented at other events and has multiple use-cases, to make it a worthy investment, beyond single-use.
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