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PROJECT: Brand identity and website content development. Creation of a brand blog, maintaining an editorial calendar along with editing and publishing blog articles

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WEBSITE CONTENT DEVELOPMENT

The brief was to manage a complete update of the brand website, which was first launched in 2020, with an SKU of 4 hand sanitizers,in lieu of Covid-19. The new website required a focus on storytelling the brand's commitment to sustainability, while also reaching a premium market segment of young adults.

Before, circa 2020

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After, 2022

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The content was planned to effectively communicate brand USP in terms of sustainability and also showcase the environmental impact of Permano products versus industry items. In this regard, the homepage was given multiple value-added sections. Also 4 new pages / resources were made available to help consumers navigate this new theme:

  • A glossary of 'natural ingredients' and their benefits

  • A list of external resources- A page showing consumers how they can contribute to Permano's mission along with

  • A detailed FAQs page on brand sustainability and choosing sustainable products

  • A revamped blog/journal that included articles pertaining to this theme

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EDITORIAL CALENDAR FOR BRAND BLOG

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VISIT WEBSITE: www.permanocare.com

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