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PROJECT: Brand identity and content planning for a new website of healthy food brand, Blue Taste Bowls
BRAND CONCEPT
Blue Taste leverages the ideology of Blue Zones - places in the world where the population lives longer and better.
The brand uses this concept to create a round the clock offering in their restaurants, under the term 'Healthy O' Clock'
The brand is more than just a place to eat, the team is working on expanding to an experiential space and the website is a platform to story-sell to B2B and B2C audiences
TECHNICAL ASPECTS
A 10-page website that gives an overview of the brand, delves into their concept and inspiration, their team and most importantly the different product/service offerings along with a complete menu.
The tasks involved creating a site map and content planning for each page, section and menu item.
Phase 2 involved segregating copy from the brand's decks into a website format,along with careful selection of pictures.
Phase 3 was about executing and testing UI/UX on-the-go.
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